9 SEO tips for search engines to find you
1. Focus on a few longtail keywords oriented towards your target audience's searches
The optimization of keywords in the publications of your blog is not about incorporating as many keywords as you can. In fact, nowadays that can harm your SEO positioning if search engines consider that they try to fill in keywords just to gain positions.
Nowadays the experience of the visitors in your site is very important , this is one of the most important factors to achieve a good positioning in search engines, make sure to offer an answer to the concerns of your visitors. Therefore, you must use keywords within your content in a natural way , do not try to force to "strain" meaningless keywords.
If you focus on two or three longtail keywords (search terms of 3, 4 or 5 elements) in your blog posts, you maintain the focus and allow you to better optimize your blog. The longtail keywords are often based on questions, motivations or concerns of your target audience , people are becoming more "professional" searches and know that specifying the terms of your search may provide better results. That helps you get higher quality traffic, increases your click rate on the search engine, improves the user experience on your website and that will give you much more relevance to the search engine.
You may be interested in this post on How to improve your SEO positioning strategy .
2. Build your publications well
When you have already studied which keywords you want to work on, it is time to incorporate them into your blog post and you must do it in the right places to occupy highlighted spaces.
There are four essential places where you should try to include your keywords: title tag, headings and body, URL and meta description.
Title tag
The title of your blog post will be the first step for a search engine and reader to determine the relevance of your content, so including a keyword in this place is vital . Google calls this the "title tag" in a search result.
Be sure to include the keyword within the first 60 characters of the title, which is just where Google cuts the titles in the results pages (SERP).
If you have a slightly longer title, try placing the keyword at the beginning, as it could be cut off in the results list, which may affect the relevance of your publication
Headlines and body.
You must mention your keyword in a natural and easy to read way throughout the body of the publication and in the headings. Do not go over and try to force the stuffing and get a penalty. Try to keep the useful focus of your article, focus on what you think will help your audience and be sure that the wording includes your keywords naturally.
Url address.
Search engines also look at your URL to discover what your publication is about and if you have given relevance to those keywords within the website structure, so be sure to include yours in the address of your website.
Meta description tag.
When optimizing the configuration of your publication, you can not forget the meta description field that aims to offer search engines a summary of the content of your publication. Here you must include your longtail keywords and also try to show the value of the content. Also keep in mind that an attractive description can encourage the click to your publication and increase your CTR, a very relevant data for your SEO positioning.
The meta description provides users with the information they need to determine if your content is what they are looking for and helps them decide whether to click or not.
The maximum length of this meta description is greater than it was before, now about 300 characters are allowed, which allows offering potential visitors of your website more information about what each result brings, therefore, besides being convincing and relevant to the reader, the meta description should include the long-tail keywords that you are trying to classify.
It is not guaranteed that the meta description will be shown in the search results as before. Sometimes Google extracts other parts of the blog post that include the searched keywords, trying to give users looking for an optimal context on how the result matches their specific query.
This other article on 10 key SEO actions to increase your clicks on Google can help you optimize the metadata of your publication.
3. Optimize your blog for mobile devices.
Nowadays all smartphone users know that they have a space for information consultation in their hand, and for those valuable consultations from mobile devices, Google first shows the results prepared for them. This is one more example that Google greatly favors websites optimized for mobile devices.
To improve your SEO positioning, you must have a website with a responsive design that allows pages to have only one URL, regardless of whether the content is displayed on a desktop or on mobile.
4. Check the optimization of your images for SEO.
Blog posts should not only contain text; It must also include images that help explain its content. Because search engines can not "see" images in the same way as humans, the alternative text of an image tells them what an image is about, which ultimately helps these images to be classified in the results of Images. of Google. Alternative text also improves the user experience, since it will be displayed inside the image container when an image can not be found or displayed, and it can improve accessibility for people with vision problems using screen readers.
Technically, alternative text is an attribute that can be added to an HTML image tag. This is what a full image tag could be (bold added for emphasis):
<img class = "wt-blog__normal-image" src = "image.jpg" alt = "image description" title = "information about image tools">
Adding keywords to alternative text may seem unimportant, and it will not affect your search rankings as much as other things on this list. But it's worth spending an extra minute needed to change the name of "IMG80623.jpg" to something precise and descriptive, like "Zapatos-running-mujer-negros.jpg"
Here you can read more about keys of the web positioning of your images .
5. Differences theme labels.
Theme tags can help you organize the content of your blog, but if you use them in excess, they can actually be harmful, because search engines can interpret that you have duplicate content and penalize you.
Think that when you create a theme tag, you also create a new page of your website where the content that has those theme tags will appear. If you use too many similar tags for the same content, the search engines will appear as if you were displaying the content several times on your website.
Choose about 20 theme tags that you consider important for your blog and that are not very similar to each other, and then try to tag the posts with those keywords. This way, you will not have to worry about duplicate content.
6. Use URL structures that help your visitors.
The URL structure of your web pages should help your visitors understand how your website is structured and the content they are visiting. If it is understandable to the users it will be for the search engines and these favor the URLs of the web pages that facilitate the task.
The URL structure acts as a system to categorize content and help your readers, let them know where they are and how to get around your site. The search engines appreciate it.
7. Create internal links whenever possible.
External links to your content are very valuable and help show search engines the validity or relevance of your content. The same goes for internal links to other pages of your website. If you have written about a topic that is mentioned in your blog post in another post, it is good practice to provide a link to that page. Internal links will help keep visitors on your website, facilitate interaction and show as relevant your other relevant pages to search engines.
8. Use Google Search Console.
The free Google tool called Google Search Console contains a section called Search Analysis Report . This report will help you analyze the clicks of Google Search, and it is useful to determine which keywords people use to find the content of your blog.
Your blog posts will not begin to rank or position immediately, it will take you a while to get search authority. But if you publish frequently and optimize your content always for the search, maintaining a good experience for the reader, you will get traffic and long-term opportunities.
9. Use clusters of topics.
Most blogs are currently structured to create individual blog posts that rank for specific keywords. The result is disorganized and it is difficult for the user to find the exact information he needs. It also results in your own URL competing with each other in search engine rankings when it generates multiple blog posts on similar topics.
Currently, to classify the search, the solution is to use the clustering model of themes: choose the general topics for which you want to classify, then create content based on specific keywords related to that topic and that all are linked together, to create a broader search engine authority.
This model uses a more organized website architecture to help have more pages of your website in the Google ranking, and also help search engines to find information on your site more easily. This architecture consists of three components: pillar content, cluster content, and hyperlinks
Possibly you will not incorporate each of these best SEO practices into your content strategy immediately. But as your website grows, so will your goals in the search engines. Once you identify the goals and motivations of your ideal readers, you will be on track to position organic content that is relevant to them.
If you need the help of one of our experts, do not hesitate to contact us now.
The optimization of keywords in the publications of your blog is not about incorporating as many keywords as you can. In fact, nowadays that can harm your SEO positioning if search engines consider that they try to fill in keywords just to gain positions.
Nowadays the experience of the visitors in your site is very important , this is one of the most important factors to achieve a good positioning in search engines, make sure to offer an answer to the concerns of your visitors. Therefore, you must use keywords within your content in a natural way , do not try to force to "strain" meaningless keywords.
If you focus on two or three longtail keywords (search terms of 3, 4 or 5 elements) in your blog posts, you maintain the focus and allow you to better optimize your blog. The longtail keywords are often based on questions, motivations or concerns of your target audience , people are becoming more "professional" searches and know that specifying the terms of your search may provide better results. That helps you get higher quality traffic, increases your click rate on the search engine, improves the user experience on your website and that will give you much more relevance to the search engine.
You may be interested in this post on How to improve your SEO positioning strategy .
2. Build your publications well
When you have already studied which keywords you want to work on, it is time to incorporate them into your blog post and you must do it in the right places to occupy highlighted spaces.
There are four essential places where you should try to include your keywords: title tag, headings and body, URL and meta description.
Title tag
The title of your blog post will be the first step for a search engine and reader to determine the relevance of your content, so including a keyword in this place is vital . Google calls this the "title tag" in a search result.
Be sure to include the keyword within the first 60 characters of the title, which is just where Google cuts the titles in the results pages (SERP).
If you have a slightly longer title, try placing the keyword at the beginning, as it could be cut off in the results list, which may affect the relevance of your publication
Headlines and body.
You must mention your keyword in a natural and easy to read way throughout the body of the publication and in the headings. Do not go over and try to force the stuffing and get a penalty. Try to keep the useful focus of your article, focus on what you think will help your audience and be sure that the wording includes your keywords naturally.
Url address.
Search engines also look at your URL to discover what your publication is about and if you have given relevance to those keywords within the website structure, so be sure to include yours in the address of your website.
Meta description tag.
When optimizing the configuration of your publication, you can not forget the meta description field that aims to offer search engines a summary of the content of your publication. Here you must include your longtail keywords and also try to show the value of the content. Also keep in mind that an attractive description can encourage the click to your publication and increase your CTR, a very relevant data for your SEO positioning.
The meta description provides users with the information they need to determine if your content is what they are looking for and helps them decide whether to click or not.
The maximum length of this meta description is greater than it was before, now about 300 characters are allowed, which allows offering potential visitors of your website more information about what each result brings, therefore, besides being convincing and relevant to the reader, the meta description should include the long-tail keywords that you are trying to classify.
It is not guaranteed that the meta description will be shown in the search results as before. Sometimes Google extracts other parts of the blog post that include the searched keywords, trying to give users looking for an optimal context on how the result matches their specific query.
This other article on 10 key SEO actions to increase your clicks on Google can help you optimize the metadata of your publication.
3. Optimize your blog for mobile devices.
Nowadays all smartphone users know that they have a space for information consultation in their hand, and for those valuable consultations from mobile devices, Google first shows the results prepared for them. This is one more example that Google greatly favors websites optimized for mobile devices.
To improve your SEO positioning, you must have a website with a responsive design that allows pages to have only one URL, regardless of whether the content is displayed on a desktop or on mobile.
4. Check the optimization of your images for SEO.
Blog posts should not only contain text; It must also include images that help explain its content. Because search engines can not "see" images in the same way as humans, the alternative text of an image tells them what an image is about, which ultimately helps these images to be classified in the results of Images. of Google. Alternative text also improves the user experience, since it will be displayed inside the image container when an image can not be found or displayed, and it can improve accessibility for people with vision problems using screen readers.
Technically, alternative text is an attribute that can be added to an HTML image tag. This is what a full image tag could be (bold added for emphasis):
<img class = "wt-blog__normal-image" src = "image.jpg" alt = "image description" title = "information about image tools">
Adding keywords to alternative text may seem unimportant, and it will not affect your search rankings as much as other things on this list. But it's worth spending an extra minute needed to change the name of "IMG80623.jpg" to something precise and descriptive, like "Zapatos-running-mujer-negros.jpg"
Here you can read more about keys of the web positioning of your images .
5. Differences theme labels.
Theme tags can help you organize the content of your blog, but if you use them in excess, they can actually be harmful, because search engines can interpret that you have duplicate content and penalize you.
Think that when you create a theme tag, you also create a new page of your website where the content that has those theme tags will appear. If you use too many similar tags for the same content, the search engines will appear as if you were displaying the content several times on your website.
Choose about 20 theme tags that you consider important for your blog and that are not very similar to each other, and then try to tag the posts with those keywords. This way, you will not have to worry about duplicate content.
6. Use URL structures that help your visitors.
The URL structure of your web pages should help your visitors understand how your website is structured and the content they are visiting. If it is understandable to the users it will be for the search engines and these favor the URLs of the web pages that facilitate the task.
The URL structure acts as a system to categorize content and help your readers, let them know where they are and how to get around your site. The search engines appreciate it.
7. Create internal links whenever possible.
External links to your content are very valuable and help show search engines the validity or relevance of your content. The same goes for internal links to other pages of your website. If you have written about a topic that is mentioned in your blog post in another post, it is good practice to provide a link to that page. Internal links will help keep visitors on your website, facilitate interaction and show as relevant your other relevant pages to search engines.
8. Use Google Search Console.
The free Google tool called Google Search Console contains a section called Search Analysis Report . This report will help you analyze the clicks of Google Search, and it is useful to determine which keywords people use to find the content of your blog.
Your blog posts will not begin to rank or position immediately, it will take you a while to get search authority. But if you publish frequently and optimize your content always for the search, maintaining a good experience for the reader, you will get traffic and long-term opportunities.
9. Use clusters of topics.
Most blogs are currently structured to create individual blog posts that rank for specific keywords. The result is disorganized and it is difficult for the user to find the exact information he needs. It also results in your own URL competing with each other in search engine rankings when it generates multiple blog posts on similar topics.
Currently, to classify the search, the solution is to use the clustering model of themes: choose the general topics for which you want to classify, then create content based on specific keywords related to that topic and that all are linked together, to create a broader search engine authority.
This model uses a more organized website architecture to help have more pages of your website in the Google ranking, and also help search engines to find information on your site more easily. This architecture consists of three components: pillar content, cluster content, and hyperlinks
Possibly you will not incorporate each of these best SEO practices into your content strategy immediately. But as your website grows, so will your goals in the search engines. Once you identify the goals and motivations of your ideal readers, you will be on track to position organic content that is relevant to them.
If you need the help of one of our experts, do not hesitate to contact us now.
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